What is Write_On?

Write_On is a mission-driven campaign to promote joy, creativity, expression, and connection through hand-written correspondence. Write_On began in 2014 as a simple effort by Egg Press and Hello!Lucky to connect with our friends and loved ones. What started as a campaign has grown over the years and evolved into a global movement. While our focus remains during April, you can participate in Write_On or take the 30 day challenge any time of the year.

What is the Write_On Challenge?

The Write_On Challenge is a call to action to write 30 letters in 30 days during April, National Letter Writing Month. Anyone can participate!

To inspire participation in the Challenge, and spread the word, we’re including a free limited edition 2019 Write_On card and Sakura Gelly Roll pen in Egg Press retail orders this spring, while supplies last! We also offer Reasons to Write and inspiration on our website, blog, e-newsletter and social media.

Why should I get involved in Write_On?

In today’s fast-paced, media-saturated world, Write_On offers a path for slowing down and engaging with loved ones in a meaningful way, expressing ourselves, and noticing and savoring the present moment.  If you want to strengthen your letter-writing practice and connect with a community that is dedicated to positive, personal communication, please join us!

How can I participate?

Simply write a letter every day throughout the month of April - or as many as you can. That's all there is to it!


This year, we’re giving away limited edition 2019 Write_On cards and Gelly Roll pens in every retail order placed on EggPress.com and the Write_On shop, while supplies last. To get your 2019 card, simply place an order on our site and we’ll add this special Write_On card to your order for you! In an effort to reach more people with the campaign, helping spread the power of handwritten communication even more, we’re giving away a single card with an envelope and Gelly Roll. You can also stock up on other letter writing supplies from Egg Press and Write_On to help you in your letter-writing practice.

Due to customs and territory restrictions, Write_On card kits can only be shipped to addresses in the US or Canada.

What is the Write_On Party Pack?

We have a limited quantity of Write_On Party Packs, available in the Write_On shop with everything you need to host your own letter-writing event.  Choose from 2 different Party Packs, catered to different audiences.

DIY Party Pack - For the crafters, creators, and makers, the DIY Party Pack has everything you need to host a letter-writing get together for 10 to kick off the Write_On Challenge. These packs come with a copy of Happy Mail from Hello!Lucky, an assortment of colorful Gelly Roll Moonlight pens, decorative stamps from The Portland Stamp Company, and supplies to get your mail art creativity flowing.

Letter Writers Party Pack - The Letter Writer Party Packs are perfect for shops, individuals, and organizations alike, and are packed with useful letter-writing tools, tips, and inspiration to host a Write_On party for 10, plus a few extra gifts that you can enjoy for yourself as the host, or use as party favors.

Choose the pack that suits your event best, and throw an awesome Write_On shindig! 

Due to customs and territory restrictions, Party Packs can only be shipped to addresses in the US or Canada.

IS THERE A free option for kits this year?

The 2019 Limited Edition Write_On card and Sakura Gelly Roll kit is free with any purchase made on eggpress.com or through the Write_On shop. We also have a limited number of 2018 Write_On kits still available, which you can grab for free, while supplies last.

Why are kits only available in the USA and Canada this year?

Unfortunately, high customs fees and shipping restrictions caused over 50% of kits sent internationally to be returned to us last year.  To keep the program sustainable we have decided to just ship kits to the US and Canada in 2018.  If you are outside North America and are willing to accept the shipping and customs fees with your kit purchase, then please be in touch.

I live outside of North America. Can I still participate in the Write_On Challenge?

Yes! We have loved seeing Write_On's international presence grow. We welcome our international letter-writing friends to join us in the campaign and take advantage of the tools, resources, and inspiration found on the Write_On website.

Do I need to wait for my kit to get started?

Not at all! Start the Write_On Challenge by writing a letter on the first day of April, and continue throughout the month - that's it! Your kit will be useful whenever it arrives!

I’m a retailer, how can I bring Write_On to my customers?

Although Write_On is not set up for wholesale in the traditional sense, we encourage retailers to host letter-writing events in their stores. Write_On Party Packs are the perfect tool to host a Write_On inspired party! Party Packs provide hosting tips and tools (including 10 letter-writing kits!) so that you can engage existing customers and attract new ones. Plus, parties provide great visual content for Facebook and Instagram and showcase your involvement in the letter-writing movement! Share your party and letter-writing adventures on social media with #write_on and be sure to tag @eggpress and @helloluckycards. Please note: Letter-Writing Kits and Party Pack items are not intended for resale. 

For more information on how retailers can use the Party Packs to throw an awesome Write_On event, please see this special Party Pack FAQ page!

Do you have a special program for nonprofits and the people they serve?

We believe everyone should be able to access the power of the written word via letters, but at this time do not have a program specifically for nonprofits. If you’d like to request a donation for a nonprofit,  please contact the Write_On team at write_on@eggpress.com to tell us a bit about your organization and how you’d like to bring letter writing into your community for donation consideration.

I’m an educator. How can I bring the Write_On Challenge to my school?

Take the Write_On Challenge this April with your students, and write 30 letters in 30 days! We have assembled a list of resources for teachers and educators here. For supplies donations, please reach out to Write_On@eggpress.com and we’ll fulfill donation requests while supplies last.

My business would like to donate products or cross-promote on social media. How can I do this?

We are so happy to hear the Write_On mission speaks to you! However, we are unable to accept product donations or collaborate with other businesses at this time. Although the Write_On brand is trademarked, you are welcome to use #Write_On, and be sure to tag @eggpress and @sakuraofamerica, to share your participation and express your alignment with our mission across social media.

What are easy ways to support the Write_On Mission?

  • Participate in the Write_On Challenge each April.

  • Subscribe to our Write_On e-newsletter to receive tips to strengthen your letter-writing practice throughout the year.

  • Encourage your friends to participate in the Write_On Challenge.

  • Purchase Write_On merchandise.